Social Networking & Communities · Case Study ·

LiLak
Social Platform for Professionals & Communities

LiLak is a versatile social networking app for intellectuals, professionals, merchants, and community builders. Users connect based on city, specialization, and interests, share short-video content, communicate meaningfully, and grow their influence through personal or business branding. Features include location/specialization discovery, real-time messaging/chat, gamification for engagement, content moderation, push notifications, analytics, admin dashboard, multi-language/RTL support, and social logins, fostering impactful connections and scalable community growth.

Open in

Web Browser

Location-Based Connections & Short Videos

Core Feature

3 Months

Duration

iOS + Android

Platforms

2020

Year

01 - Problem

Professional and community networking was scattered in Gulf

Intellectuals, professionals, and merchants struggled to find relevant local/specialized connections, generic platforms lacked city-based or expertise filters, leading to irrelevant matches and low engagement.

Short-video and content sharing felt disconnected from professional growth; communication was basic without real-time tools, moderation issues caused spam, and no gamified incentives reduced influence-building and repeat usage.

Irrelevant Connections

Hard to discover nearby professionals/merchants or specialized communities without strong filters.

Limited Influence Growth

No easy short-video sharing or branding tools tied to professional networking.

Engagement & Moderation Gaps

Basic chat, spam risks, and lack of gamification led to low retention and trust.

02 - Constraints

Real-world limits we had to work within

3-Month Launch Window

Social app with short-video feed, real-time chat, gamification, moderation, and admin dashboard, built lean and iterative.

Content Safety & Privacy

Robust moderation for videos/posts, secure data (GDPR-inspired), encrypted chats, user trust in professional contexts.

Real-Time Performance

Socket-based messaging/notifications, smooth short-video streaming in variable connectivity.

Localization & Scale

Multi-language/RTL support, geo-based discovery for diverse communities.

03 - What We Built

One platform.
Connect, share, influence.

LiLak combines location/specialization-based discovery, short-video content sharing, real-time communication, gamification, and analytics into a powerful social ecosystem for professionals, merchants, and communities, with admin tools for scalable management.

Discovery & Connections

City/specialization-based community & user discovery
Profile building for personal/business branding
Social logins, deep linking & in-app support
Multi-language/RTL & push notifications

Content & Short Videos

Short-video feed & content sharing
Gamification: badges, influence points, leaderboards
Cloud storage & media handling
Content moderation for safe interactions

Communication & Growth

Real-time chat & messages via sockets
Analytics dashboard for influence tracking
Admin panel: moderation, reporting, oversight
Firebase auth & engagement tools

04 - Tech Stack

Built for meaningful connections and growth

Focused on real-time social features, short-video performance, secure moderation, gamification, and robust analytics to empower professional and community ecosystems.

Framework

Angular

UI Library

React

Language

TypeScript

Runtime enviorment

Node js

Framework

Flutter

Database

Mongodb

Language

Dart

Framework

Express

05 - Results

20.0k+

Downloads

68%

30-Day Retention

45%

Daily Active Users Growth

22+

Avg Connections per User

Stronger networks, greater influence

Location/specialization matching increased relevant connections, users built 22+ meaningful contacts on average.

Short-video sharing and gamification boosted engagement, 68% retention with daily content interactions.

Moderation tools reduced spam by 75%, building trust in professional communities.

Analytics helped creators track influence, leading to higher activity and community expansion.

06 - Timeline

13 weeks from idea to launch

Phased build with focus on short-video flows, moderation safety, real-time chat, and community testing for an engaging, trusted social experience.

Discovery & Planning

Week 1

User research (professionals/merchants), define geo/specialization filters, short-video, gamification needs.

Design & Prototyping

Weeks 2-3

UI/UX in Figma for feeds, profiles, chat. Early feedback on discovery flows.

Core Development

Weeks 4-6

User profiles, discovery, auth, social logins, offline basics, media upload.

Content & Real-Time

Weeks 7-8

Short-video feed, sockets for chat/notifications, gamification elements.

Moderation & Admin

Weeks 9–10

Content moderation, analytics dashboard, multi-language/RTL, security audits.

Testing & Launch

Weeks 11–12

Beta testing in communities, bug fixes, App Store/Play Store submission, post-launch monitoring.

LiLak Social Platform for Professionals & Communities

Professional and community networking was scattered in Gulf

Real-world limits we had to work within

One platform.Connect, share, influence.

Built for meaningful connections and growth

Stronger networks, greater influence

13 weeks from idea to launch

LiLak
Social Platform for Professionals & Communities

One platform.
Connect, share, influence.