Smoove
Personalized Fitness & Nutrition Platform for Individuals & Families

A smart MVP fitness-tech platform that uses an intelligent questionnaire and rule-based engine to deliver tailored training & nutrition plans. Supports Individual, Couples, Family, and Team/Corporate accounts with group management, health risk assessment, medical report uploads, automated progression, daily logging, and a comprehensive admin panel, built with multi-language/RTL support and future AI coach (Smov) integration.

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Personalized Plans + Group Accounts
Core Offering
3 Months
Duration
iOS + Android + Web Admin
Platforms
2025
Launch Year
01 - Problem

Generic fitness apps ignore personal health risks and group needs

Most apps offer one-size-fits-all plans without proper risk screening, leading to unsafe recommendations for users with conditions. Families, couples, or teams struggled with separate accounts, no shared progress, and manual coordination.

No smart onboarding to classify users accurately, limited admin tools for coaches/trainers, and poor support for Arabic/RTL markets in Saudi Arabia made personalized, safe, and scalable fitness hard to achieve.

Problem
01
Lack of Personalization & Safety
No intelligent risk assessment or medical uploads, generic plans risked injury or inefficacy.
02
No Group/Family Support
Individuals only; couples, families, or corporate teams had no shared plans or join codes.
03
Manual & Inefficient Management
Coaches lacked bulk tools, dataset control, or automated progression for user engagement.
02 - Constraints
Constraints

Real-world limits we navigated

MVP in Tight Timeline
Delivered full onboarding, risk logic, group accounts, and admin panel quickly while ensuring scalability for AI.
Health Data Sensitivity
Secure handling of medical reports, risk levels, and personal info with compliance focus (Saudi market).
Multi-Language & RTL
Full English/Arabic support with RTL layouts without performance hits.
Rule-Based + Future AI
Built robust decision-tree logic now, with architecture ready for Smov AI chatbot integration.
03 - What We Built

One platform.
Smart, safe, shared fitness.

Smoove creates personalized, risk-aware fitness & nutrition journeys for individuals and groups, with intelligent onboarding, automated progression, group management, and powerful admin tools to scale coaching in Saudi Arabia and beyond.

What we built
Smart Onboarding & Plans
01
Smart Onboarding & Plans
  • Intelligent questionnaire with decision-tree logic
  • Health risk assessment (Low/Moderate/High) + report upload
  • Personalized training & nutrition plans
  • Package selection & post-payment profile completion
Group & Progression Features
02
Group & Progression Features
  • Multiple account types: Individual, Couples, Family, Team/Corporate
  • Join codes & group entity management
  • Daily/weekly activity logging & physical tests
  • Automated progression (level upgrades via reassessment)
Admin & Integrations
03
Admin & Integrations
  • Full admin panel: user oversight, plan assignment, dataset CRUD
  • Bulk CSV import/export & pending approvals
  • QuickBooks API for subscription tracking
  • Token auth, payment gateway, multi-language/RTL/dark mode
04 - Tech Stack

Built for intelligence, security, and scale

Cross-platform Flutter apps with robust Node.js backend, MongoDB for flexible data, and React admin, engineered for rule-based logic, health safety, and seamless future AI (Smov) expansion.

Flutter
Cross-Platform Framework
Flutter
Node.js
Backend Runtime
Node.js
MongoDB
Database
MongoDB
React
Admin Frontend
React
05 - Results
4.7★
User Satisfaction (Beta)
85%
Onboarding Completion
60%
Group Account Adoption
4x
Faster Plan Personalization

Ready MVP with strong foundation for growth

Intelligent questionnaire reduced unsafe plan assignments with accurate risk classification.
Group features boosted family/team engagement and retention in Saudi market.
Admin bulk tools saved coaches hours on dataset and user management.
Automated progression kept users motivated with timely level-ups and reassessments.
Results
06 - Timeline

From idea to market-ready MVP in 12 weeks

Focused iterative build prioritizing safe onboarding, risk logic, group accounts, and admin, with early testing for Arabic/RTL and health compliance.

01
Discovery & Planning
Weeks 1–2
User flows, risk assessment rules, group models, Saudi market needs (Arabic/RTL), and future AI architecture.
02
Design & Prototyping
Weeks 2–3
Questionnaire decision-tree mocks, plan UI, admin dashboard, RTL testing, and user feedback.
03
Core Development
Weeks 4–6
Flutter apps, Node/Mongo backend, auth, questionnaire logic, risk engine, plan generation.
04
Group & Progression
Weeks 7–9
Multi-account types, join codes, activity logging, automated level-ups, physical tests.
05
Admin & Integrations
Weeks 9–11
React admin panel, dataset CRUD, bulk import/export, QuickBooks, payments, security audits.
06
Testing & Launch Prep
Weeks 11–12
Beta with Saudi users, RTL validation, health logic checks, store readiness, and AI hooks.
Trusted US-Registered Development Agency✦
5.0 Client Satisfaction on Clutch✦
Recognized Top Rated Plus on Upwork✦
100+ Products Delivered✦
20+ Expert Developers & Designers✦
6+ Years of Development Excellence✦
Serving Clients Across the Globe✦
98% Client Retention Rate✦
Trusted US-Registered Development Agency✦
5.0 Client Satisfaction on Clutch✦
Recognized Top Rated Plus on Upwork✦
100+ Products Delivered✦
20+ Expert Developers & Designers✦
6+ Years of Development Excellence✦
Serving Clients Across the Globe✦
98% Client Retention Rate✦
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