E-commerce & Gifting · Case Study ·

Vaza
Online Flowers & Gifts Marketplace

Vaza is the #1 online flower and gift shop, delivering 100% fresh bouquets and curated gifts for every occasion with same-day delivery. Users browse a wide selection, order effortlessly, and schedule timely surprises via a seamless mobile app. Flowers and plants are sourced daily from top growers, hand-designed by expert florists, and delivered through a dedicated fleet for lasting impressions. Includes an integrated admin panel for managing inventory, orders, deliveries, and operations, making sending gifts as joyful as receiving them.

Same-Day Delivery & Fresh Sourcing

Core Feature

3 Months

Duration

iOS + Android + Admin Web

Platforms

2024

Year

01 - Problem

Fresh gifting was unreliable, delayed, and inconsistent

Customers often dealt with wilted flowers, late deliveries, limited fresh options, and hassle coordinating last-minute surprises for occasions. Quality varied widely, and tracking was poor without real-time updates.

Businesses faced manual inventory management, order delays, delivery coordination issues, and no centralized analytics, leading to waste, lost sales, and dissatisfied customers in a time-sensitive market.

Stale or Late Deliveries

No guaranteed same-day; flowers arrived wilted or after the moment passed.

Poor Selection & UX

Hard to find fresh, occasion-specific bouquets and gifts with easy browsing.

Operational Challenges

Manual admin for stock/orders; no real-time tracking or reporting for efficiency.

02 - Constraints

Real-world limits we had to work within

3-Month Launch Window

E-commerce app with same-day logistics, admin panel, real-time tracking, and multi-language support, built iteratively and lean.

Freshness & Supply Chain

Daily sourcing, inventory accuracy, dedicated fleet, minimize spoilage and ensure on-time hand-delivery.

Real-Time Updates

Socket-based order/delivery notifications and tracking in areas with variable connectivity.

Localization & Scale

Multi-language/RTL, seamless UX for diverse occasions and users.

03 - What We Built

One app.
Fresh love delivered same-day.

Vaza offers effortless browsing of fresh flowers and gifts, seamless ordering with same-day delivery, real-time updates, and a robust admin panel for inventory, orders, and operations, turning every gift into a memorable experience.

Shopping & Browsing

Wide range of fresh bouquets & curated gifts
Occasion-based search & easy selection
Multi-language/RTL & cloud media for visuals
Push notifications for deals & status

Ordering & Delivery

Simple checkout & same-day scheduling
Real-time tracking via sockets
In-app support/helpdesk & Firebase auth
Role-based access for users/delivery/admins

Admin & Management

Dashboard for inventory, orders & analytics
Delivery coordination & reporting
Content/media handling & moderation
Email/push alerts for operations

04 - Tech Stack

Built for speed, freshness, and reliability

Prioritized real-time delivery visibility, secure auth, smooth shopping UX, scalable admin tools, and notifications to ensure every order arrives fresh and on time.

Framework

Angular

UI Library

React

Language

TypeScript

Runtime enviorment

Node js

Framework

Flutter

Database

Mongodb

Language

Dart

Framework

Express

05 - Results

4.8★

App Rating

74%

30-Day Retention

65%

Repeat Order Rate

88%

Same-Day Delivery Success

Timely surprises, loyal customers

Same-day delivery drove satisfaction, 88% success rate led to excellent ratings and shares.

Fresh daily sourcing and real-time tracking cut returns/complaints by 70%, boosting repeats to 65%.

Admin analytics optimized inventory, reducing waste and ensuring peak freshness for high-demand occasions.

Push notifications and seamless UX encouraged frequent use for birthdays, anniversaries, and more.

06 - Timeline

13 weeks from idea to launch

Phased build emphasizing delivery reliability, freshness controls, real-time features, and admin efficiency for a trusted gifting platform.

Discovery & Planning

Week 1

Market analysis, product catalog, same-day logistics, admin requirements, and sourcing flows.

Design & Prototyping

Weeks 2–3

UI/UX in Figma for browsing, checkout, tracking. User feedback on visuals and flows.

Core Development

Weeks 4–6

Shopping, ordering, auth, media storage, offline support.

Delivery & Real-Time

Weeks 7–8

Sockets for tracking/notifications, same-day logic, push/emails.

Admin & Polish

Weeks 9–10

Admin dashboard, analytics, multi-language/RTL, security audits.

Testing & Launch

Weeks 11–13

Beta deliveries, logistics validation, App Store/Play Store submission, post-launch fixes.

Vaza Online Flowers & Gifts Marketplace

Fresh gifting was unreliable, delayed, and inconsistent

Real-world limits we had to work within

One app.Fresh love delivered same-day.

Built for speed, freshness, and reliability

Timely surprises, loyal customers

13 weeks from idea to launch

Vaza
Online Flowers & Gifts Marketplace

One app.
Fresh love delivered same-day.