IndustrySocial & CommunityServicesMobile App · Real-Time Platform

A social network where reach is your city and your field.

LiLak connects professionals, merchants and specialists to the people who actually need them — matched by city and specialisation instead of an open follower graph. Arabic-first with full RTL, live on both stores since 2023.

Core Offering
Community & Discovery
Status
Live Since 2023
Platforms
iOS + Android + Web
Languages
Arabic + English
Project Results
2023
Live on the App Store
First release 13 April 2023
Verified — App Store
v3.0.4
Still shipping
Current release, June 2026
Verified — App Store
3
Platforms on one backend
iOS · Android · Web dashboard
Structural fact — products shipped
2
Languages
Arabic (RTL) + English
Structural fact — shipped locales

Audience figures — users, downloads, daily actives, messages sent — are deliberately absent from this page. They belong to the client, and we publish only what is externally verifiable or structurally true of the build.

LiLak social app — discovery feed, short-form video, direct messaging and profile screens
The Context

Reach that is worth something is local and specialised.

LiLak is a social platform for intellectuals, professionals and merchants. Members share short-form content, message each other directly, and are discovered by the people near them working in the same field — a plumber, a consultant or a shop reaches the community that can actually hire or buy from them, not an audience of strangers.

The client wanted the full social product, not a prototype: real-time messaging, user-generated video and images at scale, moderation to keep it safe as it grew, and an admin dashboard they could run the platform from without calling an engineer.

LiLak mobile app — community feed, short-form video and direct messaging screens
The Challenge

Global platforms are built for broad audiences and left-to-right screens.

A specialist posting to a general social network is shouting into a feed tuned for scale, not for relevance — the people who need that specific service in that specific city are the least likely to see it. And every mainstream platform treats Arabic as a translation applied to a left-to-right design, so the language reads right but the interface never quite does.

Our Approach

Build the graph around relevance, and the layout around Arabic.

Two decisions shaped the whole product: what determines who sees a post, and which direction the interface is designed in. Everything else — sockets, media, moderation — followed from committing to those two early.

Discovery on city and specialisation.

Reach is scoped to where a member is and what they do, so a merchant's audience is the community that can actually walk into the shop — not a follower count that flatters nobody.

RTL designed in, not translated on.

Arabic and English with full right-to-left layouts throughout, built as a first-class direction rather than a mirrored afterthought bolted onto finished screens.

Real-time as infrastructure.

Socket.io carries direct messaging and live triggers, so conversation and notification arrive as events rather than as something the app has to keep asking for.

Media handled off the app's critical path.

User-generated video and images move through cloud storage and processing on AWS, so an upload doesn't block the feed and the app doesn't become the bottleneck as content grows.

Moderation and analytics from day one.

An Angular admin dashboard with content moderation, user management and reporting — because a social platform without moderation tooling stops being shippable the moment it gets traction.

Retention engineered, not hoped for.

Gamification, push notifications, transactional email and deep links that open the exact post or conversation — the difference between a notification and a return visit.

The app has been on the App Store since April 2023 and is still shipping — version 3.0.4 went out in June 2026.

The Hard Part

The hard part wasn't the feed. It was deciding what makes reach worth having.

Every social product answers one question first: who sees a post. Copy the global answer — an open follower graph and an engagement-ranked feed — and you get a familiar product that is useless to the person it was built for. A specialist with 400 scattered followers has reach on paper and no customers.

The global social model, localised

  • An open follower graph, so reach means audience size rather than relevance
  • A merchant's post lands with people who will never visit the shop
  • Ranking tuned for time spent, which favours entertainment over expertise
  • Arabic added as a translation pass over a left-to-right design
  • Moderation treated as a later problem, once volume forces it

A graph scoped to city and specialisation

  • Discovery keyed to where a member is and what they actually do
  • A specialist reaches the community that can hire or buy from them
  • Relevance is a property of the graph, not something ranking has to rescue
  • Full RTL designed in as a first-class direction, mirrored to English
  • Moderation tooling and analytics in the admin dashboard from launch

The result is a smaller number that means more: an audience defined by proximity and profession rather than a follower count. It is also why the platform could ship Arabic-first — the layout direction and the discovery model were both decided before the screens were built, not retrofitted after.

The Impact
01

LiLak has been live on the App Store since April 2023 and is still actively shipped — version 3.0.4 landed in June 2026.

02

Professionals and merchants get an audience defined by city and specialisation, so reach corresponds to people who can actually become customers.

03

Arabic reads as the primary language rather than a translation, with full RTL layouts throughout and English mirrored from them.

04

Direct messaging and live triggers run over sockets, so conversation arrives as it happens instead of on a refresh.

05

User-generated video and images move through AWS cloud storage and processing, keeping media off the app's critical path as content volume grows.

06

Moderation tooling shipped with the platform rather than after it, so growth never had to outrun the ability to keep the community safe.

07

Gamification, push, email and deep linking bring members back into the exact post or conversation that needs them.

08

The Angular admin dashboard puts moderation, user management and analytics in the client's hands — day-to-day operation needs no developer.

Building a social or community platform that has to stay real-time?

Built for Every Platform

One social graph. Two products on top of it.

The app members live in, and the dashboard the client runs the platform from — both reading the same records.

iOS + Android · Flutter

LiLak Mobile App

01
  • Short-form video and content sharing
  • Discovery by city and specialisation
  • Direct messaging with real-time delivery
  • Live triggers and in-app events over sockets
  • Full Arabic RTL alongside English
  • Social logins and Firebase authentication
  • Gamification built into everyday use
  • Push notifications and transactional email
  • Deep links that open the exact post or chat
LiLak Arabic social networking app — feed, video and messaging on iOS and Android
Web · Angular

Admin Dashboard

02
  • Content moderation and review queues
  • User and account management
  • Platform analytics and reporting
  • Notification and email campaigns
  • Community and category administration
  • Operational control without developer involvement
LiLak admin dashboard — moderation, user management and platform analytics
FAQ

Social Network & Community App Development — Questions Founders Ask Us

Have a similar project? Talk to us

A focused community MVP — profiles, a feed, and messaging — starts around $15K with our team. A full social platform like LiLak, with real-time chat, user-generated video, moderation tooling, deep linking and an admin dashboard, is a larger scope and we quote it fixed after a free scoping call. You get a number tied to a written scope rather than an hourly range.

You decide the direction before the screens exist. On LiLak, right-to-left was a first-class layout direction from the start and English was mirrored from it — not the other way round. Retrofitting RTL onto a finished left-to-right product is where most teams lose weeks: every alignment, icon direction, animation and input field has to be revisited, and the result still reads as a translation. Arabic-first is cheaper and better, but only if you commit early.

LiLak runs messaging and live triggers over Socket.io on a Node and Express backend, with Firebase for push. The part founders underestimate is everything around the socket — reconnection, delivery when the app is backgrounded, and deep links that reopen the exact conversation. We build those in from the start, because a chat that loses messages on a subway ride is a chat nobody trusts.

Yes, and it is the single most common thing we see skipped. A social platform without moderation tooling becomes unshippable the moment it gets traction — app stores enforce it, and communities police it whether or not you have given them a mechanism. LiLak launched with review queues and user management already in the admin dashboard, so growth never had to outrun safety.

That is what the admin dashboard is for. LiLak's Angular dashboard covers moderation, user and account management, community administration, notification campaigns and analytics — daily operation involves no engineering. We treat that as part of the build, not an add-on, because the alternative is a client permanently dependent on whoever wrote the code.

Building a social or community platform?

We've already solved real-time messaging, media at scale, RTL and moderation.
See exactly how we'd scope yours.

Book a Free Consultation
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